Create a billboard-story about something you care about. A hobby, a place or an experience.
Then ask your friends to like it on Facebook, or to pin it to Pinterest. The top 5 entries will have their billboards professionally transferred into an A4-sized photograph taken of Broadway in New York City - such as shown here.
Closing date is Wednesday 19 September 2012. Winners will be announced by 25 September 2012.
The winners will be able to download their prize in electronic format by Monday 1 October 2012. They will be sent the download link by email before then.